Is it true that men don’t play hard to get?

I have heard from people that men don’t play hard to get but I have actually witnessed a man hiding his feelings. When we played drinking games I noticed how my male friend was acting towards his other female friend and I asked him if he liked her he said he only liked her as a person and not sexually or romantically. I kept noticing how he flirted with her and I kept asking him and he kept denying it only for him to then admit months later that he indeed was interested in that girl lol.

Is it true that men don’t play hard to get?
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