What's the Heck?

Satan has is looking to open Hell-lite, he's calling it Heck. He's looking for mild torture ideas more suited to the snowflake generation, so out go the fiery lakes and in come the wet socks and never-ripening avocados.

He wants to make sinners suffer, just not to much cos he's a nice guy really. He's looking for ideas so let's hear them.
What's the Heck?
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