Why are there so many funeral adverts on TV at the min?

Like a lot of people I'm stuck at home watching crap on TV. One thing that's struck me is the sheer number of funeral plans being advertised. Every other advert seems to be some old guy looking forward to his funeral because he's got some great value cremation package or something. Is daytime TV always like this or is it related to the fact most people will die soon with covid-19?
Why are there so many funeral adverts on TV at the min?
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