Will bud light ever be able to regain their stock/ reputation?

[DexWest]

What do you think they need to do to fix the disaster that they are facing?

[lightbulb27]

They still support the marketing they took trying to walk a fine line... that ain't gonna work. They don't understand their market consists of southern hillbilly hicks... that thought they were drinking a health beverage but was really watered down cow piss... and have now realized it was designed for sissies and wussies. They don't want to associate to that and it makes them sick to think of a grown ass dude dressed as a female on the can of pee water they are drinking.

Re-brand is the only way. Keep factories, change name. Fire all owners and managers for stuipidity.

They may be able to go back to the horses thing or some old bavarian/german looking ideas.

good luck to them... What's that Yamamoto line..."I fear we've awoken a sleeping giant". That's it... they woke up the sleeping non woke.

There's no going back...

[lightbulb27]

Rumor has it a popular chocolate candy bar company loves to support pets and pets rights and is considering putting a pic of a dog on a leash... squatting, doing their business. What an image for a candy bar eh? Wonder how that will sell! It's good for dogs though! Be careful what ideas one associates in marketing.

May tread more lightly into trans marketing... like makeup?

[Jersey2]

They would have to come out and vigorously say “we were wrong”. It was a mistake by people no longer here. We are focused now on the brand that we are and that is who we will continue to be.

The gays will dump them but that’s not a large amount of volume. They will go after the other brands as well and will try and put pressure via ESG on the stock.

And are they still paying the two idiots they put on leave? They shouldn’t. Especially with the factory workers being laid off.

[purplepoppy]

People have short memories. The best they can do is to stop highlighting the issue and just let it slip. People will soon move onto other things to moan about.

Truth is it was a dying brand anyway. People are drinking less now but opting for higher quality beers.

[SaoirseS]

Anheuser-Busch is fine, and will be fine. They’re in it for the long game. Besides that, Bud Light isn’t the company’s only brand.

[OlderAndWiser]

Maybe over five years, if they do aggressive marketing, fire a bunch of the big cheeses that made this colossal mistake, and maybe cut their prices.

[BoopBoopBeep]

The stock is down 1.68% this week (closed at 55.49). That's a normal move. For the month they're up 0.54% and for the year they're up 1.74%.

To see when the stock had any meaningful decline you have to go back to January 2020 where it peaked at a little over 128, so it's down 58% from January 2020 highs... like... a whole lot of things.

Everything has crashed since January 2020. Why is BUD any different?

[SaoirseS]

Exactly. I made money on AB before, and I’ll do it again.

[BCA6010]

I don't think that they can ever fully recover at this point, because they keep doubling and tripling down on alienating their base. It would take all of their competitors (but especially Modelo, Miller and Coors) doing the same thing for AB to stand a chance at recovery at this point, which would by extension require acts of incredible stupidity on their parts.

[LiamJHayden]

If Bud Light were their only product the company might be in trouble, but I think they'll be fine if they can avoid unforced errors.

https://www.anheuser-busch.com/brands

[Dargil]

They will have to completely remake their brand identity. New graphics, advertising that appeals to frat boys and rednecks. I do not intend either to be pejoratives. Look at Miller Lite from the 80's.

[BCRanger10]

Maybe. It might take a few years though.

And of course, they'd also have to apologize and then totally disavow the sociopathic troll they sponsored.

[NaultD]

liquid death killed them years ago as a better beer.

(If you reply that's apart of the joke.)

[FunkyMonkee]

https://www.youtube.com/embed/W7AyNpj_AJk

Does this give you any ideas?

[AngryCarl2]

This was an actual meeting.

[FunkyMonkee]

@AngryCarl2 It was? Not that I know of.

[Anonymous]

This is one of the many topics that I NEVER hear about in real life, and yet, lots of people on this website are somehow super concerned with.

[BarryLiverstone]

For sure. They are part of a large organization and will regain market share over time

[AngryCarl2]

Sure, just as soon as the current generation of rednecks are replaced by transgender soy boys. Give it 40 years or so.

[exitseven]

There are a lot of people who say no.

[msc545]

Shitty beer, don't care

[OddBeMe]

I’m sure they’re shit beer will sell fine.

[Astarlessnightsky]

Brew better beer.

[In_Trance]

they'll be fine

[Pterodon]

Fuck no