If men are supposed to earn more than women and tax receipts show this, why is most advertisement aimed at women and not men?

[Shiprex]

It's long established that men earn more than women in average. That women also tend to stay at home so don't have their own earnings and rely on others to spend. More men work so men ought to be more targeted by advertisers but that isn't the case.

How come?

[alice55]

Do you live in the 50s xD

It's not true anymore, actually it's very weird nowadays becuase women study more and have higher degree than men the majority if the time while men usually leave school early or go to special school to learn a job instead of getting college degree, so logically they would earn less.

But in the end no matter how much a woman earn she always spend more than she earn cause women are big spender.

[Shiprex]

Men earn more than women though on average. The whole "wage gap" accusation thrown at men as a way to shame them for working longer hours and overtime.

[katiesmuff]

If you are divorced I think I totally understand why!

[Shiprex]

What has divorce anything to do with women being targeted by advertisements? It's not unclear is it?

[Syntosi]

I dont agree with this at all. If you are getting shown more female ads than male than that probably says more about you and what the algorithm thinks you are interested in. Fact remains, there are very few car ads that is aimed towards women.

[Shiprex]

I'm not talking about ONLINE ads but ads in general on TV, public media etc. The algorithm is a targeted to individuals NOT ME as much as they reflect the cookies and other trackers site attach to your browsing.

[Syntosi]

And yet, as demonstrated, cars which is a very expensive purchase is almost exclusively aimed at men, who presumably have the money to pay for said cars. If car companies thought women had more money than men then they would target them instead.

[Shiprex]

Is the issue then women spend on more things but men on more expensive things?

[Syntosi]

To a point that is probably true. Women are often trend chasers, new clothes and cosmetics comes out every few months and they feel that they need to keep up which makes advertisements unusually profitable. Men on the other hand tends to buy the same thing over and over again. You dont need to show them bud light or coca cola advertisements for them to know that the product has come out and is available for example. However, cars are somewhat similar for men in that it is socially important to chase trends there. Having a "good car" is seen as important for your image.

Granted, things gets complicated and murky the more you look into things.

[Lynx122]

Women spend like 80% of the money. If you're in marketing, that's one of the first things you learn.

[Gaylordslav]

@Lynx122 correct

[NaultD]

Men don't buy things for themselves or care about advertisement. Everyone loved those older old spice commercials but it was a negligible increase in sales.

So what's the point of advertising to someone aloof of what's being advertised?

[Jackblue]

Men may make most of the money but women are the primary shoppers, this isn't an insult they are often spending on their husband and children, it is simply a statement of fact.

[BonzoInBitburg]

Successful sales and marketing campaigns play on a potential customers emotions. Ad dollars get a far better return if targeting women than men.

[goaded]

Who gets targeted for the really expensive things? Trucks, cars, etc?

[Shiprex]

So there are fewer things men will be targeted by BUT they're more expensive?

[goaded]

That would be my guess. I was thinking of adverts for makeup and perfumes, then it occurred to me that perfumes are marketed at people gifting them to women, rather than women themselves.

[Sevenpointfive]

men these days be like "get in the kitchen and order me a gawdamn sammich"!

[notadumblonde]

My mom is a stay at home mom. She does all the shopping (groceries, clothes, decor, furniture, etc.)

[DrPepper12]

You're unbelievable.

Men aren't supposed to earn more

Women have twice the work

[Shiprex]

It's at half the rate though

[exitseven]

Men earn the money, women spend it.

[Dargil]

Women tend to rule on spending decisions.

[CupcakeTheDestroyer]

Depends on which product

[Shiprex]

WHY are the focused more on women though?

[CupcakeTheDestroyer]

Certain products will be, others will be focused on men

[Shiprex]

Why more than for women though?

[Shiprex]

Is it there are more things women buy or that the things they buy are more expensive?

[CupcakeTheDestroyer]

Yes, there’s this phenomena called The Pink Tax where women’s items are priced slightly higher than men’s in certain categories, mainly hygiene and clothes

[Shiprex]

I read that about razors that are marketed at women end up being more expensive yet not found the technology any more different. Could it be that because more is spent on advertising?
I didn't think clothing would be more expensive as there's less material but maybe more processing for shape and cut

[CupcakeTheDestroyer]

You can compare the prices and see for yourself, but the pink tax is indeed a part of gender-based marketing and price-gouging

[Shiprex]

Is it a tax though or is it to pay for the extra spent on marketing AND a corporate ploy to force women to pay above the odds for the same product men could use just because it's "pink". Can't women use the same shaving products as men?

[CupcakeTheDestroyer]

I’m not google, I’m sure you can look up the finer details on your own if you really want to know more

[Shiprex]

Then it's not an opinion but a fact.

[CupcakeTheDestroyer]

Yes, this is a documented phenomena. I never once claimed any of this was an opinion

[Shiprex]

So it's the product not the target and there are more products for women than men?
OR does advertising work more on women than men?

[CupcakeTheDestroyer]

Again, I am not a search engine that can answer all of your questions

[Shiprex]

Again that's not an opinion and I seek opinions of why because AI and search engines will show biased opinions based on how the query is stated.
Like
Why are women targetted more in advertising? Will give a different response than
Which gender is advertising targetted most at?
Or
Do women spend more money than men in households because of advertising?

The General view is women are responsible for 70 to 80% of spending, is that because of advertising or because they have more money? But women tend to earn less than men.
Are women here aware they're targetted more or not?

[CupcakeTheDestroyer]

You’re more than welcome to look at actual research on the subject, I’m sure. I’m tired

[Shiprex]

Have a rest then. I've looked it up which is why I ask here whether folk have an idea in themselves why it's focussed on women more than "richer" men.

[CupcakeTheDestroyer]

Because mothers buy more for the average household than a rich man buys for anyone but himself

[Shiprex]

Rich men by cars for family houses for family and what else?
Where does the money for the mother to spend on household items come from?
Furniture, household items, bills etc. are for everyone. What things do Rich men buy just for themselves?

[CupcakeTheDestroyer]

If you’re rich enough to buy all of those on a whim, aren’t you also rich enough to have someone else buy all the small necessities for you?

[Shiprex]

If you mean employ a cook, cleaner, driver yes. So in the end it's him buying a service.
Off topic now though as this is household dynamics not focused advertising.
Could women be more easily influenced than men by advertising. Buying more stuff like clothes, beauty products, household styling choices like furnishings, and other "stuff" because they don't let men decide the aesthetics for their shared homes?

[CupcakeTheDestroyer]

Think less influence and manipulation, more target audience size relativity.

[Shiprex]

Spending power you mean? Higher for women because there are equal sizes of men and women and men tend to be more likely to earn

[WhiteThought]

Because women spend more money than men do

[EmmiL]

Women get paid same for the same job.

[Shiprex]

But are expected to SPEND more because advertisers focus on them more.

[Panthero80]

How is most entertainment aimed at women?

[Shiprex]

That's the next question.

[notadumblonde]

He said advertisement not entertainment

[Panthero80]

@notadumblonde You're right. I misread it.