Why are people proud of their viking heritage?

The photo shows the Norwegian Football Team ready to embark to the USA for the World Cup. It's seen as a bit of harmless fun.

BUT, here's a more serious one, Why are Scandinavian people proud of their raping and pillaging past? Let's be honest Vikings weren't good people, as well as the raping and pillaging they took whole villages into slavery to sell as far as the middle east.

Yet go anywhere in the world where people claim Scandinavian heritage and they're always proud of their theiving rapist ancestors.

OK, most countries have a slightly dodgy history but you don't see the German football team dressing as Nazis do you?
Why are people proud of their viking heritage?
Why are people proud of their viking heritage?
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