In modern dating, are beautiful women or exceptional men really the prize?

Imagine a 10/10 beautiful girl you will recieve endless interest from guys right.

Imagine a guy tall, lean/slim, educated, rich parents/lifestyle, ambitious, fairly good looking etc.. You have everything going for you, every gift. Maybe not the best looking out there.

But - you cannot compete with the interest. This guy who is objectively 10X+ rarer than her will receive 10X less interest than what she will receive from the opposite gender.

But look how rare and special the guy is. How does it make sense?

Guys with every gift are the prize
Very beautiful women are the prize
Other
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In modern dating, are beautiful women or exceptional men really the prize?
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