Professional Basketball Team Plans Honor A Local Strip Club... Fair or Foul?

NBA team, the Atlanta Hawks, plan to honor an "iconic" local Atlanta business Magic City Strip Club. The plan includes highlighting the establishment during a game as well as a promotion to partner up with the business in merchandising.

Actor and Hawks team owner Jami Gertz (actor in Sixteen Candles, The Lost Boys, Entourage, etc) initiated the plan to honor the business in an effort to honor, "the iconic Atlanta institution" which she says "has made such an incredible impact on our city and its unique culture."

So far it hasn't cause much of a stir in the news but yesterday NBA player Luke Kornet said the NBA and Hawks should;

"desire to protect and esteem women... [women in the] adult entertainment industry experience abuse, harassment, and violence to which they should never be subjected." Kornet does not feel the team is being respectful to "the daughters, wives, sisters, mothers, and partners that we know and love by highlighting Magic City."

What do you think? Should NBA teams highlight and promote adult entertainment [e. g. strip clubs] or does it wrongly promote objectification and/or exploitation?

Updates
4 mo
The Atlanta Hawks have cancelled the planned promotional events and tie-ins to the Magic City strip club. They were apparently approached by the NBA who asked they cancel the event citing “significant concerns from a broad array of league stakeholders, including fans, partners and employees.”
Professional Basketball Team Plans Honor A Local Strip Club... Fair or Foul?
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