How to play coy?

so I was asking a guy for advice about another guy I liked and he said I should play coy,and my mom said her old roommate used to be good at that...

but how exactly do you play coy? is it like (in a georgia peach accent) "oh my! Someone seems to have stolen my purse...oh whoever will help little ol' me?" *wink* or what?

How to play coy?
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