Women evolved throughout their evolutionary history to seek a mate who could be a good provider. Men evolved to seek a mate who is sexually attractive & fertile-looking.
Therefore, if women have to stop expecting men to pay for dates, then men should have to stop seeking sexiness in mates. If women have to stop expecting a mate to appeal to their senses via providing food and entertainment, then men should have to stop expecting a mate to appeal to their visual senses.
In both cases, it's telling each gender not to do what they're wired to do due to thousands of years of evolution.