The Ugly Truth of People Decisions in Speed Dating
What studies like this and others demonstrate is that one must either most women (and most men to a lesser but still significant degree) either have insane levels of self-delusion or aren't honest with their claims about their own preferences and goals in dating.
But such data conforms perfectly to what's observed in who gets famous for sex appeal.
Men value sincerity way less than they claim, and intelligence not as much as they would like others to admit. For both men and women, fun and similar interests are way more important than they claim. But for women, the attraction and interest axis is where things get curious...