Why are guys judged for trying to improve their dating skills?

For some reason, it's inspiring when a guy goes to the gym to fix his body. Gets a job to fix his finances. Even gets a haircut to fix his looks.

But when a guy wants to learn how to pickup and date women all of a sudden it's cheezy and gross and shameful.

As if the guy who is bad at dating has no right to improve
Why are guys judged for trying to improve their dating skills?
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