Why does he tell everyone about me if he doesn't really like me?

I met this guy a month ago and he told me from the very first day that he was infatuated with me and kept initiating contact. He is divorced with kids and the first time I visited him they already knew my name and who I was. After 4 weeks he doesn't seem so enthusiastic about meeting me anymore but still claims that he is in love with me and wants to properly introduce me to his children and take me and them on a vacation.

Lately he keeps making dumb jokes that i find very hurtful where he would say things like "I guess I'll have to look for someone else since you don't put out". He also claims that he has less time for me because he has to take care of his sick children that spend the last 2 weeks at home but I think thats just an excuse. The last time I saw him he also seemed very distracted when we were alone as if he wanted to be somewhere or with someone else. However when I say I want to end things he starts crying. What is his deal? Why does he tell everyone about me if he doesn't really like me and probably is already looking for someone else. And why does he pull back now? He tells me that he didn't expect dating to be as hard with 2 children at home. Is he lying?

Why does he tell everyone about me if he doesn't really like me?
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