Who generally is expected to pay for the first day these days?

My question is complicated for a complicated world. The rules of dating are not what they once were. Who usually pays for a first date these days? Do you split it? Does the woman pay if the woman does the asking (which does happen some). Does the man always pay as a traditionalist? Does the person who is in better financial shape pay, and how would you know that?

The Man Pays
Woman pays if she asks.
It is split.
Something else. Please explain.
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Who generally is expected to pay for the first day these days?
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