

He was #1 trending after the Super Bowl. Yet the hype is already gone now. He dropped an album, yet the views for his new songs barely went up at all. The album barely sold 90k in the first week. The Superbowl performance isn't even trending anymore at all. How? Why?

I've noticed he kinda sucks at promoting and expects social media to do the heavy lifting. I mean, I barely hear about the album other than when I look on his accounts, but after that performance, I kind of expected more people to at least look him up.