Over the weekend I happened across this video of Jim Carrey being interviewed at NYFW.
It resulted in a personal analysis of the fashion industry and ultimately the consumerist environment it endorses. Perhaps not entirely related to the video itself, probably inspired by Carrey's opinion that 'none of it matters,' I started thinking about the increasing amount of ethical awareness seen through smaller, and sometimes more major, brands. In my opinion there has been some really amazing progress in the industry, the pressure from consumers also means a lot of designers / brands have created sub-collections that promote ethical fashion over fast fashion, just like the Conscious collection at H&M.
GANT just launched an 'upcycled' sub-collection that promotes a more eco-conscious method of being stylish. The upcycled idea, in my opinion, really works. After manufacturing shirting, GANT takes the leftover pieces of fabric and used them to create patchwork shirts. There's so much waste being created by the fashion industry, so I'm wondering why more places aren't doing something similar?
Ultimately should we be making more of an effort to be more ethical through our own personal choices? I applaud H&M for creating a conscious collection, and GANT for upcycling some of their shirts, but I personally find it difficult shopping with an ethical mind. I feel that the fashion industry doesn't extensively cater to ethical fashion, making it harder for us to shop in this way alone. What do you think?