Why do so many men say they like women to be "all natural" and then go around and call those who have pit hair nasty?

Body hair is natural on women. Why is that suddenly a deal breaker when before, y'all were saying how much you love women with little to no make-up, no fake hair and no enhanced body parts? How is a woman's body hair nastier than a man's? If anything *that* is completely natural.
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What I don't see is why is it gross when a women has body hair but not when a man has it. There seems to be quite the level of hypocrisy at work.
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This question is making me decide to stop shaving. The better to weed out the men with.
Why do so many men say they like women to be "all natural" and then go around and call those who have pit hair nasty?
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