Why do women have so much pressure to look good?

TheCheshireCat
I mean, I realize everyone should put effort into themselves, but it seems like the world defines a woman's worth based on her looks. Women with good looks are highly praised, & other women want to look like them. Not to mention, women are constantly getting plastic surgery to improve their looks, while you don't see men doing cosmetic procedures like this. While men may try to look good, they don't have quite the high pressure on them to be attractive. But most of things women are supposed to be focused on is related to their looks: hair, clothing, make-up, etc. You don't hear men talking about these things, just women. Women also fear getting older because their looks will fade. Why can't our lives be more than just looks, we have more to offer to the world.
Why do women have so much pressure to look good?
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