Is he really just joking when he flirts with me?

Ok me and this guy have been friends for a while and he has just recently started flirting with me but every time he does it he says "im just jokin. " and then he'll laugh. Then one time he was like "i love you" then he said "like a friend. " So I'm not sure if he likes me or not. I'm really confused, and I like him in a romantic kinda way. So should I just laugh it off too or ask him how he really feels?
Is he really just joking when he flirts with me?
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