How do I get him to Tone down the Compliments?

I just started dating someone, and I really like him, we have a nice bond. But.. he's REALLY sweet, and not saying that's a bad thing. I'm just saying that it gets to be too much at times, I've heard at least 5x's today how pretty I am. I like being complimented, I really just want it to be toned down because it's turning me off. :( He also talks about sex constantly.. and sends me shirtless photos.. and I don't know. How do I get him to not come on so strong? It's not that I like jerks either.
How do I get him to Tone down the Compliments?
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