Do the words "New and Improved" on the box or the package, make it more likely that you will purchase?

[DWornock]

In my case, it makes it less likely because, in my opinion, "New and Improved" implies the quantity but not the price is less. Or it could be lower quality. In any event, "Improved" implies an improved profit margin.

[MTC29]

Glittering generalities: Appealing phrases which imply you are getting something of value, but in fact promises nothing of substance.

My significant other and I went shopping a few weeks ago. I watched as she picked up a 20 ounce container of shampoo which was labeled "20% more than the 16oz. bottle," and the place it into the cart.

When I asked her why she bought it, she answered, "Because I get 20% more for free."

"No, what it said was that the bottle held 20% more than a 16 ounce bottle. You received a lesson in mathematics, you did not receive free product."

[DWornock]

Women make excuses and attempt to justify spending money. Wives go shopping, spend a lot of money, and because some items were marked down even though the marked down price is the normal price, tell their husband, "I saved $100 (or whatever)." The husband should reply," show me the money that you saved." Of course, she cannot since you don't save money by spending; you save money by not spending it."

[Oigit]

Way less likely, because the words are simply there to grab your attention. It's one of many examples of the physiological crap that is used to get people to buy something.

[DWornock]

Because people look for bargains, another trick is to charge a higher per-unit price on jumbo sizes. Although it wasn't the jumbo size, I saw a similar example today at Albertsons. The price on a pint of Lucerne Heavy Whipping Cream was $1.99. The price on Lucerne's quart size was $4.44.

[Oigit]

There is a long list of them. Once you start digging into the issue it becomes really easy to see why many people have several credit cards and die in debit.

[jamesgoldman]

Nah, I buy what I set out to buy

Funny one is Irn-Bru who cut a lot of sugar due to taxes now make a old and unimproved option with the sugar left in and that stuff is good

[dreamstar72]

No I’m the sucker for the word NEW