Is there something disingenuous going on when Subway corporate calls their employees "Sandwich Artists"?

Is there something disingenuous going on when Subway corporate calls their employees Sandwich Artists?
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Updates
8 mo
this is a theme across jobs "careers" where they refuse to call their employees employees
Updates
8 mo
"employee" seems like a way they tried to avoid calling people workers or servants, but of course over time people caught on to what it really meant. like how businessmen try to call themselves entrepreneurs now. they'd rather be called employer than owner or master.
Is there something disingenuous going on when Subway corporate calls their employees "Sandwich Artists"?
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