They're meant to appeal to men's insecurities, not men's libidos. Commercials do the same thing to us by saying "this is you, you fat slob. No man wants you. Buy diet foods"
Only difference is the ads targeting men use pretty girls.
Side note: I noticed it's a German (or Austrian or Swiss) ad. Didn't German Sprite commercials feature an interracial couple having sex?
Of course they are. Sex sells. Is it the right way- no. But the companies will do whatever gets them more money. I personally don't feel insecure about that. I don't watch TV, don't read magazines and whatever I see I ignore. These women aren't real, they have been'fix' with surgery or Photoshop. They aren't the standard.
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Anonymous
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I don't understand this picture. why is she lying there? Gold collection burger? I didn't know if it was a thing. but yea, women are. they're even in men's shaving kit ads or or men's inner wear. even in male condom ads, women are more focussed then men. I see no point
I think we are. I just accept it and must admit sometimes find it amusing. It does not really affect my self confidence at all. But I would support leveling the playing field and sexualizing men more!
Exactly. That is why I posted the question in the first place. I see no connection at all and yet they place an oversexualised and photoshopped model over there just to sell
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