Why do so many women and girls call me "sweetie" or "honey"?

It seems like women I run into call me nicknames like "sweetie" or "honey" all the time, like today I dropped a package off at the post office, and the lady who helped me called me sweetie 3 different times. Or last week, when a girl at Starbucks who made my drink called me "honey" several times when she was taking my order. I've even had a girl at work call me doll. What's up with this?
Why do so many women and girls call me "sweetie" or "honey"?
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