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Myth persists because most men do not realize that women go for looks as much as guys and they missattribute success of a "hot douche bag " to his bad behavior instead of his looks..Another related misconception is about being aloof . Aloofness is a result of having lots of options and such a behavior would work only because women is really into you. It's a bit of a misnomer to label guy a bad boy for not commiting to a girl if other women are throwing themselves at him .
Women do not like being mistreated however most of them would rather be with good looking men who treats them poorly then with average Joe who treats them decently ( I am not sayng men are any different ). I just want to illustrate how powerful romantic atttraction is ( and it's triggered by looking at phisically attractive person of the sex you are interested in ..That's obvious ) .In terms of desire to be with other person looks (imo) are more important then all other factors combined .
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