He ignored my confession. How can I make the situation less uncomfortable so that he'll talk to me again?

I confessed to my crush that I liked him via Facebook message. He ignored it and it's been long enough that I know that he is not planning on replying back. We live far away from each other, so it's not as if he's going to talk to me about it in person. I don't know why he's not replying. I'm guessing it's either because he's too uncomfortable to face the situation or because he's not interested in me. Is there anything I can do to make the situation more comfortable for him so that he'll be willing to start talking to me again?
He ignored my confession. How can I make the situation less uncomfortable so that he'll talk to me again?
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