Why would a guy friend deny flirting?

Anonymous
It's kinda cheesy but definitely flirting. When I ask him why he does that he denies that it was even flirting! He's done this over the years subtly and has sent random love quotes in the past. We're thousands of miles away from each other but he still calls me up every 6 months to talk. On our last call he asked if I'm looking for a soulmate and I was like not right now. He said he thought I'd say that. We've been friends for 8 years now.
Why would a guy friend deny flirting?
1 Opinion