Is saying ''Ill be nicer'' a bad way to apologize to a girl, why?

My 16 year-old brother admitted to me that he acted like a jerk to a girl that had a crush on him for 2 years. When the girl was preparing to leave, he asked ''Are you leaving'' and she said yes.

Then he kept saying ''No wait, I'll be nicer''. The girl looked at him for a couple seconds but was unimpressed, turned around and still left. He followed her for a bit.

He's just a kid. At least he tried. Wouldn't that count? He said he would be nicer. Is that really a bad way to apologize? Why didn't the girl stopped and gave him another chance?

Is saying ''Ill be nicer'' a bad way to apologize to a girl, why?
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