Should I stop sending him so many reels and texting him first?

I really like him, and we are definitely friends. But ever since he got Instagram recently, I have been sending him reels that I think he will relate to. He doesn’t normally respond often to texts, it’s like he only chooses to converse with me when he feels like it, not when I text him. He leaves a lot of reels/texts on read, and they are not even that much. He doesn’t have that much time in his hands with work, school, and practice, but shouldn’t he make a little more acknowledgement to my messages? How do I get him to be engaged in a conversation?
Normally, when I ask him a direct question when he is online, he responds fast. He also sends some reels as well when I send him a few when he is online. The problem is the reels and messages I send him when he is not online, he just checks them later and leaves them on read. Am I making him uncomfortable? I still want connections with him, what should I do?

Should I stop sending him so many reels and texting him first?
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