Why do less conventionally attractive girls get hit on more often?

Something I’ve noticed and I’m curious if anyone else has seen this. I know beauty is subjective, but I have two friends and I’d say one of them is pretty clearly more conventionally attractive than the other. They’re in basically the same social circles and go to the same places, but the other girl gets hit on and approached by guys way more often.

What makes it even more confusing is that the girl who gets approached more is actually more socially awkward, so I would’ve expected the opposite. Why do you think this happens? Is it about looking more approachable, guys being intimidated, or something else?

Why do less conventionally attractive girls get hit on more often?
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