BMWs come with heated seats, but you have to pay $18/mo. to use them. They're on the car you own, but they don't work unless you pay the monthly fee.
Toyotas come with a key fob and remote start. But it doesn't work unless you pay $8/mo.

With Mercedes e-cars, you pay $100/mo. for faster acceleration and all-wheel steering, on a car you already own.
Tesla charges $199 to use the full self-driving feature that's already installed on all their cars.
Lincoln has a personal chauffeur option for $30/hr. This also allows you to have the driver run errands for you -- in your car. For $30/hr. I might use that one.
My car (which started this heated Thanksgiving debate), mine has an option for car-swap, where you pay a monthly fee of $3,100 and can change to any other car of that brand, as often as every month if you want to. I don't have this option, I just own my car.
Finally, Rolls-Royce has perks available such as back-stage passes to the Grammy's (which I had last year because I was playing there anyway), or expeditions (with your car?) to the Antarctic, or a personal concierge at your house for car detailing or maintenance. This option is free with any brand new Rolls-Royce (starting at $325,000).
How do you like... them apples.
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