Why do some people believe that zodiac signs/astrology are actually real?

geonator
Basically you are believing that the day a person was born affects what kind of person they are. Why would the day someone is born affect who they are? I'm trying to understand why people believe that. Especially in the dating world, you should be assessing your compatibility with someone based on their temperament, personality, interests, etc. not what day they were born.
Why do some people believe that zodiac signs/astrology are actually real?
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