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What do you think of France's SCRATCH 'N SNIFF stamp?

What do you think of Frances SCRATCH N SNIFF stamp?

The French Post Office has released a Scratch N Sniff stamp, that has a bakery scent, to celebrate the baguette, a unique French bread..

Here's the story...

French post office releases scratch-and-sniff baguette stamp

What do you think? Is this just for collectors, or will it increase mail (poste) usage?

What do you think of France's SCRATCH 'N SNIFF stamp?
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