Two decades ago we had cartoons like Recess and The Proud Family, and I remember watching them as a kid. No one ever complained to me about race, ever. And literally I am Caucasian (not European white).
Now here on social media I notice a lot of this "woke"ness at least according to some people. Even if there was no intent, I've seen people whine about it on posts or regarding media that feature Black and/or LGBT people.
For example, Acura posts stuff featuring Emelia Hartford a Corvette fangirl who is also a white woman, and everyone talks about how beautiful she is. But they also put up commercials with people of color and there was no intent to discuss race at all but people in the comment section still think Acura is racist for being "woke."
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To be woke, you have to pander to the woke crowd. Woke stuff, stuff pandering to the woke crowd, has gone rampant in the last decade compared to earlier. Forced diversity is a real thing now, thanks to diversity quotas. The diversity quotas are intentional. And pandering to the woke crowd.
As for why inserting white straight characters into cartoons are not woke, it can be, depending on how white straight character is handled compared to the other characters. If you made a white character acting like Leonard from the game Monster Prom and made him just as mocked as Leonard I sure would consider it woke despite the character being white and straight.
A "person of color" in a commercial is not woke by itself. Where the majority of commercials show any family dynamic other than a man and woman of the same race raising their straight children (which is the overwhelming majority of families in the world) that's where the "woke" nonsense comes in.
There you go Bro 😎
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