Do you agree with the Budweiser spokeswoman?

[FlyingJ]

I just heard a Budweiser spokeswoman say that if they didn't keep up on their marketing strategy, young people would flat out quit drinking Bud light. LMAO.

Fratty out of touch? Really? Do you think she's ever been to a frat party?

Me thinks she's getting nervous about the boycott, I'm trying to justify this to her bosses.

Updates

1 y

When I saw this interview with Ms Buzz Light, I couldn't help but imagine a scene with John Belushi, a giant beer bong and 50 cases of old style Bud. Fred: Ready to set a record, John? John: I thought you were getting Pride Bud. Fred: they were all out. So you're ready to start? John: Nah, I think I'll just go in my room and study.

[BCA6010]

I think she's an idiot. I've seen Bud Light being consumed almost exclusively by college age kids and young soldiers. If she had cited almost any other offshoot of the company, it would've been more believable. I can't imagine a serious person doing or saying the things she has without maliciously intending to sink the brand.

Here's what really happened: she's had all sorts of sunshine and BS shoved up her ass, probably doesn't get out much or have much of a world view at all beyond what she's presented by other people in the form of pie charts, and legitimately thinks she did the right thing thanks to having been "educated" on marketing by professors who have never actually worked in that profession. You can't be effective at marketing when you don't understand or even know who your consumer base is, and regardless, pandering to a fringe group within another fringe group by way of a lunatic who isn't really even liked by his own niche demographic while also associated with a polarizing and unpopular political administration isn't a good business strategy no matter what you're selling.

All that said, Bud Light is disgusting cheap beer I haven't so much as sipped in a decade. In fact, I would cite it as one of the main contributors to why I've never been much of a drinker. Of the people I've known who do drink it, 100% of them will admit it's terrible and the only redeeming factor is being cheap. If she really wanted to expand the brand without nuking its base, she should've addressed the quality, or introduced a better brew.

[FlyingJ]

One would hope that her losing billions for the company would get her fired, but I doubt it will.

[LuukeStarkilller91]

The Elites are quite out of touch with reality.
This includes those in media, entertainment, news, and various corporate figures.
Please name me a company that has the respect of the people at this moment, and that will answer your question rather or not any of these people are clued into reality.

[FlyingJ]

It's like they no longer care about profits it's all about being social justice warriors. I'm shocked that their stockholders tolerate it, but maybe their social justice lawyers also. I'll never drink another Budweiser or Coca-Cola. Coca-Cola told its white employees to try and be less white. Racism is perfectly fine with social justice warriors.

[LuukeStarkilller91]

Exactly, and it goes a bit further than that at times.
For example, I am a big Star Wars fan, and it was announced that Disney might do another Rey trilogy. She is a very controversial character, and the last trilogy failed miserably and led to much division in the fan base and general public.
So why take the risk again? I question much of the leadership of the entertainment world.

[FlyingJ]

Disney has lost billions because of their new woke crap.

[LuukeStarkilller91]

Exactly right!

[Uannoyme]

I understand she wants to bring in new customers, but I can't imagine why she thinks insulting the people that have been buying their products for decades is a good idea. I guess she will soon learn. Go woke, go broke.

[FlyingJ]

Thanks for having a brain. 😂 I don't understand why so many people can't understand what you just said. Her job is to increase sales, not decrease them. If she thinks that pride beer will increase sales, then it's a great idea. But that's not what's happening. People all over the country are boycotting the product.

She reminds me of those people who go to the casino and play the slot machines regularly. They spent $200 in win 50. Then when they see you, they tell you about the $50 they won last night. I truly think they believe they made money on that venture.

[Uannoyme]

A sound marketing strategy would be figuring out a way to appeal to new customers while keeping current customers. Seems she forgot they need those customers still.

[FlyingJ]

I guess common sense just isn't very common.

[TinaLeeDawn]

I got a better question, why don't they just make beer and stop trying to make social change?

[FlyingJ]

What a concept! 😂

[DARKCLOUD1945X]

Since Bud is not an American owned business I do not drink or buy bud products. This woke BULLSHIT will cause people not buy woke product let them look at their bottom line the million if no billions lost because people will not buy what their woke products.

[FlyingJ]

They've lost billions already.

[Summeroflove]

I don’t think leftists are smart people in general and always sabotage themselves

[FlyingJ]

Agreed.

[exitseven]

I heard today that Budweiser has lost a half billion dollars in the 11 days after they made the announcement.

[FlyingJ]

It's pretty amazing that a marketing genius like her couldn't see this coming but the rest of us could.
You can't crap on your loyal fan base and expect a good outcome.

[TheSpaceGnome]

Ah yes, inclusive liver cirrhosis xD

She's too late, alcoholic drinks are going the way of the dodo regardless, less and less is being consumed each for year each new generation.

I've personally never drank alcohol before, never will either. In some places so mamy young people aren't drinking alcohol, that the local governments launched campaigns to try to get young adults to drink. I recall japan doing that more recently.

[Wise4myage]

Budweiser just took a chance of losing a shit load of customers.

[FlyingJ]

This is what happens when you major in toxic masculinity or gender studies.

[Wise4myage]

I agree.

[BarryLiverstone]

Companies devote a substantial amount of revenue towards marketing and having a multi channel strategy is important. So she’s right that you can’t rely on older concepts.

[FlyingJ]

I know that hypnosis only works with gullible people. Maybe that's who she's talking about.

[gorydetails]

Lmao. Another diversity hire?

[FlyingJ]

She was roommates with Karine Jean-Pierre. They're both intellectual giants.

Google this: "always abandon your most strategic air base during an evacuation."

It's a meme with a picture of Sun Tzu on it. My cousin sent it to me during biden's brilliant Afghanistan evacuation.

I would like to make a meme with that woman's face on it.

"Always abandon your loyal customer base while increasing sales."

[gorydetails]

Was she really roomies with KJP? That makes a lot of sense.

[FlyingJ]

I'm not 100% positive, but it stands to reason.

[LimitedBenefits101]

She failed miserably