Officially her team - with her in charge - has devised a plan to help fans beat scalpers by getting fans to register on her site so they could pre-purchase tickets to her shows.
The catch is - once you register you can't actually pre-purchase anything...
You're going to HAVE to buy her album, buy her songs individually, buy her merchandise or even buy multiple of the same albums so you can build up points. The more points you build up the closer you'll be to trying to get those pre-purchased tickets...
You also have to promote her work on all social media - sort of like her own, personal, but not payed - marketing team! How sweet!
How nice of her!
Once again ripping off her little underage fan-base.
Well...at least she represented herself right this time - with a snake promoting her new album!
Most Helpful Opinions
This is smart marketing. As a consumer of music you can call it what you want, but in this age where the artists are getting ripped off left, right, and centre because of easy pirating, she and/or her team have created a plan to buy in to her brand legitimately. Watch for other artists to follow suit, because there's nothing wrong with that.
First of all, these underage fans are getting their money from somewhere (mom and dad). So really, to peg this on the underage fans is really pegging the responsibility on to the parent. They get to say yay or nay in the end.
Second, she's got a reward system in place for the items these fans would normally be buying anyway. And as for promoting her, fans who love her already do. This is an easy thing for fans to follow and a nice reward to be able to prepurchase tickets before the general public.
I see nothing wrong with this, in fact, I think it's brilliant. I think the fans end up getting what they want just as much as she does.