
In the past few years, in response to LGBTQ+, many US companies established initiatives emphasizing Diversity Equity and Inclusion (DEI) in their products, sales and marketing. More recently, many companies including Ford and Target, have dropped DEI initiatives, due to consumer input that affects their business and profitability. A specific example is Budweiser dropping DEI when consumers boycotted Bud Light after a promotion featuring a transgender social-media influencer led to a drop in sales and dropped Bud Light from its traditional #1 spot as America's beer.
What do you think?
Should companies emphasize DEI?
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