The biggest myth is that women don't care about looks. It's completely false. To an extent they care more about looks than men.
This guy in the picture above is a real person named Chad. This guy gets a bunch of matches on Tinder. Only good looking men can get matches on Tinder and even average looking women can still pull more matches than good looking men. That shows looks matter a lot more than given credit for.
Yep. Money. If you have money you get women. Women have been conditioned to chase after guys with money. The reason is because by having money, to her it tells her that you can buy her stuff. It makes her think she has the option of quitting her job so you can support her. It makes her think you could provide for her kids. It makes her think that you would be the guy to give her an easy life.
This is another extremely attractive trait in men. Men with high status are looked at as "alphas". These guys are usually confident, strong, aggressive, decisive, and assert dominance over other men. Women love men who dominate other men. Whether its socially, mentally, physically, emotionally, intelligently etc. Any form of dominance over another man is a turn on to them.
Women love tall men. They just do. Sometimes they make fun of short men and try to bully them because they think they're "unmanly" but there's nothing you can do. Tall men will always have an advantage. Ideally at 6ft+. Starting from 5'11" down, every inch deducted will reduce your options.
A small dick turns them off. Most women don't want to admit it but they're just as sexual as men, but most are also size queens. Ideally 6-7 inches is the bare minimum. Under 6 inches is pushing it and under 5 inches is generally a dealbreaker. The whole size doesn't matter thing is nonsense. Size matters, and it always will be.
**Disclaimer**: Any woman who gets offended by this knows that this applies to them.