Why he's so attached to me?

My guy friend and I knew each other for about a year. I think we're just friends. He flirts here and there, I don't really mind, because he does it to every girl. But lately we talked on the phone like 6/7pm til midnight just having a casual talk, laughing, and no sexually talk. We text every now and then. We call it each other nicknames and everything, a friendly way. But one day he texts me saying, " I miss talking to you" or calling me by my nickname and saying "loves you"

And he said he " needs to talk to me". I don't know lately he been kinda obsessed with me and I don't like him like that. This to most of my guys friends always fall for me always saying I'm so cute, that I ain't like the other girls out there, they always somehow end up liking me more than a friend, When I didn't do anything but talk! So I was just wondering why do they get so attached to me?
Why he's so attached to me?
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