Why would my best guy friend lead me on?

Anonymous
Okay so I've been friends with this guy for years and he's had a few girlfriends during our friendship. He still flirts with me and says he misses me when he's away at college. He will not date me and says I'm one of his closest friends. I'm starting to think he's not really that good of a friend if he texts me like this and leads me on when he has a girlfriend. And yes we used to have a FWB. Any tips on how to deal/end this vicious cycle? Why is he doing it in the first?
Why would my best guy friend lead me on?
3 Opinion