Why do some people value looks so much when it's really personality that is actually important?

I've noticed some people like to think that looks are everything when they really aren't. Like isn't it better to be valued for your personality rather than your looks?

Why do some people value looks so much when its really personality that is actually important?
Why do some people value looks so much when its really personality that is actually important?
Why do some people value looks so much when it's really personality that is actually important?
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