BROWN!
Yup...didn't expect that, did ya?!

Well...let's understand why this is:
For the longest time blonde has been the most popular hair color...it still is in many ways... It's used to get noticed, to be more sexually desirable, to look more innocent and angelic, but in the last couple of years women have been leaning towards bronde.
Bronde is a lighter brown color that is morphing into blonde.

Now women have moved on from bronde to brown...but not just any brown.
The most popular hair color now and in the near future is and will be brown with light brown/blondish highlights:

The more and more natural root colors are popular...and now the more and more natural entirety of the hair with some dimension created with highlights is what's most desirable.
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