If makeup is just companies trying to make money off of insecurity, then why don't men wear it too?

I'm not saying we should, or anyone should wear it, but, if makeup companies just make makeup to prey on peoples insecurity, then why don't men wear it too

Yes, hollywood actors do etc.. but, otherwise, you generally don't see men wearing makeup

Please don't say "because it's womanly". If it was womanly, you would NEVER see a man, including hollywood, doing it

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Also, I'm talking about men who, can't/don't wear beards/mustaches. As that part of the face, the makeup wouldn't be visible
If makeup is just companies trying to make money off of insecurity, then why don't men wear it too?
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