How can I look better physically?

I am looking for a little self help. I have always been physically ugly looking. Personality wise I'm fine. Have some good friends but when it comes to looks I'm not there. Not that I believe it or anything but the reality is physically I'm ugly. No one tells me this but the signs are there. I just want some ideas on how I can maximize my looks. I know you can only go so far with genetics but on the things I can change how can I get the most out of my looks?
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I got good friends and am pretty outgoing. My body is above the average norm. Meaning I eat well and work out. But in reality It's the face. I always get the your a great guy but no comment. If I put a upper body picture at best I get a nice shirt or hat comment.
How can I look better physically?
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