Don Draper, from Mad Men, why is he so appealing to women?

Anonymous
I hear from all different types of women, that watch the show Mad Men, that Don Draper is so hot, sexy, dreamy. I find this funny because the same actor played on the show 30 Rock and yet no one found him attractive ... in fact they found him unattractive.

Why are women so attracted to Don Draper, the character? Sure, he's a high-powered advertising executive. But look at him as a character, he cheats on his wives nonstop, he never spends time with his child, and he lies to and seduces women nonstop. Why would that be a desirable mate to a woman?
Don Draper, from Mad Men, why is he so appealing to women?
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