How do you deal with people gloating over your misfortune? People who try to make you feel even worse?

These days, everyone knows everything about what happens to you and some people will contact you to rub salt in your wounds about something embarrassing that happened to you. They'll make fun of you or tell everyone else about it.

This really stings, doesn't it? How do you handle these messages, and these people?
Ignore their messages (super hard to do)
Fight back by reminding them of things THEY would like to forget!
Hit your head against walls
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How do you deal with people gloating over your misfortune? People who try to make you feel even worse?
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