Why won't he admit he likes me and how to get him to admit it?

Anonymous
I like this guy and we've been texting a lot lately. He did not seem scared at the beginning, but my close group of friends found out about this and started asking him questions. I know they were just excited and joking around, but after my friends got involved he suddenly backed off and went from texting everyday to almost nothing. One day last week he suddenly texted my friend (he knows im close with her) and said 'does she think i like her? Bc i dont' and im so confused now bc why would he act so interested then suddenly deny everything. I really am sure he was interested bc a guy friend of mine was talking to him and this topic about me came up and he said 'yea i want to get to know her better, and i guess I don't know yet if i like her or not but i think its only bc we dont know each other that well'. Why did it go from i want to get to know her better to i dont like her at all? What do i do now bc i really like him and i feel like he's scared off and now we barely interact.
Why won't he admit he likes me and how to get him to admit it?
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