What does it mean when a guy says, “Hi, lovely” when he answers your phone call?

[Anonymous]

He’s not my boyfriend. I work for a club he’a a member of. Should I take it personally or just ignore it?

[kameel_sm]

He's just being friendly

[Asker]

Ok. I just don’t know many people that call each other lovely

[kameel_sm]

That's what I call my friends as like a pet name