Why do so many men pretend they want a natural girl?

So many men criticize women for makeup, or plastic surgery; even though they enjoy it and love how it looks. But then at the same time demand that same woman be shaved clean, even though that can be very uncomfortable and painful at times, with razor burns or ingrown hairs.
it’s fine to like what you like, but don’t pretend to be on higher ground saying you like “natural” if you’re just going to be a hypocrite.
Why do so many men pretend they want a natural girl?
Post Opinion