Guy's Behavior

Should I cut a guy friend out my life who doesn’t reciprocate my feelings but still acts a bit overly friendly?

He said months ago that he doesn’t reciprocate my feelings, but recently started flirting back, then backing off, then flirting back…. It’s really messing with my head and I feel like I’m going insane… it needs to stop. Doesn’t help that he’ll cheer me up when I’m down either.
And he’ll respond well to my sexual flirting or carry on conversations about sex… and he’ll be clearly enjoying it, like smiling and blushing and he even once got hard around me…. I dunno… it’s just too much.

do I send him a message saying it’s best we don’t talk anymore? Do I just gradually pull away? What do I do?
also he’s much older than me. I should’ve stopped it a year ago. Weird thing is that he never followed me back on instagram, but he follows everyone else back… but he would sometimes comment on my Facebook posts..

Yes cut him out your life
No don’t
Other (explain)
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Should I cut a guy friend out my life who doesn’t reciprocate my feelings but still acts a bit overly friendly?
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